Commercial and Retail Property Managers – Reminders About Your Role and Your Skills

The role of a commercial or retail property manager is perhaps the most important from an agency perspective in the service provided to its clients. When the skills of the manager are lacking in any way, the property will suffer and the landlord will be underserviced.

It is interesting to note that many inexperienced landlords (first timers to commercial or retail investment), rarely know what type of property manager they should have. They invariably do not know when things are poorly serviced until the vacancy factor rises, rent reviews are missed, leases are not signed, or the rent is not collected. These landlords choose their property manager based on the lowest fees for service. You get what you pay for in this game. Intelligence and accuracy in property management takes good people and they cost money; reasonable fees are required.

So if a real estate agency wants to manage and lease commercial property, they should find and train the right people to do the job very well. Inexperienced people are of no value to the management process.

The role of a commercial or retail property manager will include some very deep and specialised issues such as:

Rent income optimisation given the trends of the local property market and the competing properties.
Expenditure tracking and controls that allow managed properties to operate efficiently at or near benchmarks for outgoings that are acceptable for property types.
Establishing budgets for all the properties managed so there are few (if any) surprises in property performance during the year.
Creating reports and communication systems that inform the tenants and the landlords of accurate property activity and performance.
Instigating timely and legally accurate debt collection for any arrears or breaches of lease
Establishing tenant retention plans for all managed properties that take into account the plans of the landlord and the age of the property
Optimising the tenant mix so the balance of tenants underpins the rental and property performance for both the tenant’s trade and the landlord.
Monitoring and implementing energy management plans for the property that contains operational costs
Managing leases so that the tenants occupy space on sound and secure leases with appropriate rent levels and review processes.
Implementing and tracking the maintenance and maintenance contracts for a property, so all service contractors respond to breakdowns correctly and finish the works undertaken inside approved budgets.
Marketing the vacant space for the property so that any period of vacancy is minimised
Identify any matters of risk that threaten the property performance during the year.
The list is not finite; there are more things that you can add subject to the property type and your location. Property Managers should remember that they really do make a lot of difference in the property performance. Landlords should choose their agent and manager well.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Creating A Free Legitimate Home Based Business

If you are considering starting up a legitimate home based business, you certainly have no lack of options. Here is just a tiny list to give you some ideas of the types of work you may be able to create for yourself, depending on your background as well as personal preferences: computer repair, personal shopper, eBay Seller, child care, computer training, pet day care, beauty product salesperson, virtual assistant, article writer, Internet marketer, custom jewelry designer, tax preparation, massage therapy, party planner, tax preparation, cake decorating, resume writing service, arts and crafts creation and accounting or bookkeeping business.

The great thing about this list is that you can get started with many of these vocations for very little money, and with some of the others, for absolutely free. There is one, in particular, that stands out because it is not only free, but it has no limit to how well you can do. Many people have become independently wealthy thanks to something known as Internet marketing.

There is one particular aspect of Internet marketing that is perfect for starting your legitimate home based business. It is known as, affiliate marketing. Presuming that you already have access to the internet, you can make money online for free.

Affiliate marketers do not have to own any products. They get a commission for selling other people’s products. They do not have to create their own websites. There are given as many affiliate sites as they want. They don’t have to worry about collecting the money or dealing with delivering the products.

When customers have problems, the affiliate marketer does not deal with them. The same is true when customers put in for refunds. The only thing the affiliate marketer does is send traffic to their free affiliate websites. That is their only job.

Many, perhaps most, new affiliate marketers make the mistake of paying for traffic, usually in the form of pay per click, (PPC) search engine advertising. They do not realize that it takes a lot of experience to run a successful PPC campaign. They assume that since they only get charged when someone clicks on their ad, and is taken to their affiliate site, they can easily make a profit, but the truth is, most of your website visitors do not make purchases.

The way to have a successful affiliate marketing legitimate home based business is to read about article marketing for the purpose of getting free and highly targeted traffic from the search engines. You can get on the first page of Google search results, but you will not pay even a penny per click.

Anyone can create a legitimate home based business. There is no lack of options. Affiliate marketing is ideal since you can do it for free if you already have access to the internet. Your only job is to bring traffic to your affiliate websites. Stay away from pay per click if you are new. If you learn how to go about article marketing, you will never have to pay for targeted traffic.