Introduction to MarketingWhen marketing your business on the internet, it is wise to become a very savvy marketer. Being a savvy marketer means to understand marketing as an expert. Marketing is the life of any business. No marketing, no customers. If people can’t find your site, then how can they buy?Your CompetitionYou have to know who your competition is and what sites they are marketing on. You should strive to be the best in your Home Based Businesses For 2009.Use innovative ways of getting people to notice your product. The more people that are interested the more prospects you will have who may make a purchase. Once they do make a purchase, follow up with your customer. The client who feels like they matter will return to buy from you again and they will also tell others about your business.Online Business Marketing MindsetMany people say that running a home based Internet business is not that much different from running a regular business. The benefits are that it is much cheaper. There are not the overhead costs associated with actual storefronts. There is no commuting and no office supplies nor the need for employees usually. The advertising costs can be fit for any budget. Make sure you keep this in the front of your mind at all times. Your home base business will pay you like a business if you treat it as one. If you treat this thing like a hobby, it will pay you as a hobby, which is nothing. Businesses give you profits.Niche ResearchHome based business in 2009 are expanding more than ever. The advent of the Internet has opened up so many possibilities for running your own business that there is almost everything imaginable available online. Do you know a lot about a certain type of business? If so, opening your own consulting business is one of the avenues of home based business that is doing really well now. The best consulting business as stated by Donald Trump and Robert Kiyosaki in “Why We Want You To Be Rich” is the financial Consulting or Financial Education Industry.
A Top Internet Home Based Business – How to Choose
Check out all the facets of an internet home based business before making the decision to get involved in the business directly. Usually there are several, even numerous options in any of the major home business opportunity categories. There are certain common factors that should be reviewed, no matter what the market niche is. You will be checking whether it’s a good company professionally and financially, but you should also consider whether the company profile and ideals fit satisfactorily with your own personality. There will also be financial factors to review, especially if there is a fee to become part of the business opportunity.Lasting Power of the BusinessIn choosing an internet home based business, it’s a good idea to try to determine if the type of business is likely to be around in a few months or a few years. You can’t always tell for sure, but there is a problem with getting into a field that is fast disappearing from view due to changing technology or because of other reasons. Surveys are a good example of a long term business. Transcription of documents related to health and legal issues are also positive choices for long term job security.History of Professional DealingsYou always want to pick an internet home based business that has a history of ethical and professional dealings with its workers, whether on site or at home workers. The company should have a good reputation with its customers, as well. Check the online information about companies through the use of your favorite internet search engine or through professional agencies that make a business of reviewing and taking action on complaints about the company. Online forums regarding the niche market in which you are interested are another way to learn about the company you are considering as an employer or agent.How Large is Your InvestmentThe cost to you to participate in a specific internet home based business is another factor that should enter into your decision about which company to go with. Many companies that recruit for home based workers do not charge any fee at all. Others provide listings that you can access for a monthly fee or sometimes just a single set up fee. The listing services sometimes provide other services to the home workers such as a clearing house for payment. Others are more specialized and can provide training in a specific field that you want to enter.Is the Business a Good Personality Fit?Ensuring that you choose an internet home based business that is suitable for your personality is important. You are more likely to stick with a job that is fun for you. Fortunately, there are many variations so you can choose between options such as difficulty of the work, length of time to complete a project, level of creativity and imagination required or other factors that enter into the nature of the specific job. Review the job characteristics carefully before making your decision and you are more likely to make a suitable choice.
Commercial and Retail Property Managers – Reminders About Your Role and Your Skills
The role of a commercial or retail property manager is perhaps the most important from an agency perspective in the service provided to its clients. When the skills of the manager are lacking in any way, the property will suffer and the landlord will be underserviced.
It is interesting to note that many inexperienced landlords (first timers to commercial or retail investment), rarely know what type of property manager they should have. They invariably do not know when things are poorly serviced until the vacancy factor rises, rent reviews are missed, leases are not signed, or the rent is not collected. These landlords choose their property manager based on the lowest fees for service. You get what you pay for in this game. Intelligence and accuracy in property management takes good people and they cost money; reasonable fees are required.
So if a real estate agency wants to manage and lease commercial property, they should find and train the right people to do the job very well. Inexperienced people are of no value to the management process.
The role of a commercial or retail property manager will include some very deep and specialised issues such as:
Rent income optimisation given the trends of the local property market and the competing properties.
Expenditure tracking and controls that allow managed properties to operate efficiently at or near benchmarks for outgoings that are acceptable for property types.
Establishing budgets for all the properties managed so there are few (if any) surprises in property performance during the year.
Creating reports and communication systems that inform the tenants and the landlords of accurate property activity and performance.
Instigating timely and legally accurate debt collection for any arrears or breaches of lease
Establishing tenant retention plans for all managed properties that take into account the plans of the landlord and the age of the property
Optimising the tenant mix so the balance of tenants underpins the rental and property performance for both the tenant’s trade and the landlord.
Monitoring and implementing energy management plans for the property that contains operational costs
Managing leases so that the tenants occupy space on sound and secure leases with appropriate rent levels and review processes.
Implementing and tracking the maintenance and maintenance contracts for a property, so all service contractors respond to breakdowns correctly and finish the works undertaken inside approved budgets.
Marketing the vacant space for the property so that any period of vacancy is minimised
Identify any matters of risk that threaten the property performance during the year.
The list is not finite; there are more things that you can add subject to the property type and your location. Property Managers should remember that they really do make a lot of difference in the property performance. Landlords should choose their agent and manager well.