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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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Commercial and Retail Property Managers – Reminders About Your Role and Your Skills

The role of a commercial or retail property manager is perhaps the most important from an agency perspective in the service provided to its clients. When the skills of the manager are lacking in any way, the property will suffer and the landlord will be underserviced.

It is interesting to note that many inexperienced landlords (first timers to commercial or retail investment), rarely know what type of property manager they should have. They invariably do not know when things are poorly serviced until the vacancy factor rises, rent reviews are missed, leases are not signed, or the rent is not collected. These landlords choose their property manager based on the lowest fees for service. You get what you pay for in this game. Intelligence and accuracy in property management takes good people and they cost money; reasonable fees are required.

So if a real estate agency wants to manage and lease commercial property, they should find and train the right people to do the job very well. Inexperienced people are of no value to the management process.

The role of a commercial or retail property manager will include some very deep and specialised issues such as:

Rent income optimisation given the trends of the local property market and the competing properties.
Expenditure tracking and controls that allow managed properties to operate efficiently at or near benchmarks for outgoings that are acceptable for property types.
Establishing budgets for all the properties managed so there are few (if any) surprises in property performance during the year.
Creating reports and communication systems that inform the tenants and the landlords of accurate property activity and performance.
Instigating timely and legally accurate debt collection for any arrears or breaches of lease
Establishing tenant retention plans for all managed properties that take into account the plans of the landlord and the age of the property
Optimising the tenant mix so the balance of tenants underpins the rental and property performance for both the tenant’s trade and the landlord.
Monitoring and implementing energy management plans for the property that contains operational costs
Managing leases so that the tenants occupy space on sound and secure leases with appropriate rent levels and review processes.
Implementing and tracking the maintenance and maintenance contracts for a property, so all service contractors respond to breakdowns correctly and finish the works undertaken inside approved budgets.
Marketing the vacant space for the property so that any period of vacancy is minimised
Identify any matters of risk that threaten the property performance during the year.
The list is not finite; there are more things that you can add subject to the property type and your location. Property Managers should remember that they really do make a lot of difference in the property performance. Landlords should choose their agent and manager well.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

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